18.03.2011 | 18h48


Sephora programa abrir até 20 lojas no Brasil em março de 2012

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Do Valor Online                 17h40

A Sephora, uma das maiores redes varejistas de cosméticos do mundo, programa a abertura de 16 a 20 lojas no Brasil em março de 2012, concentradas no eixo Rio-São Paulo.

Para um prazo mais longo, de 5 a 8 anos, a Sephora planeja abrir 50 lojas no Brasil, nas principais capitais, inclusive do Norte do país.

Aquisição da Sack's
Em julho de 2010, o grupo francês LVMH, controlador da Sephora, comprou 70% do capital da Sack's, maior site brasileiro na área de cosméticos e perfumaria. A página da Sack's também vai mudar de nome, para Sephora, juntamente com a abertura das lojas da empresa no Brasil.

As lojas brasileiras vão comercializar marcas da LVMH, como Dior e Kenzo, além do que é vendido atualmente pela Sack's e dez marcas inéditas.











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